Dividing and conquering
Understanding the business model is crucial to the success of any digital presence. Original People held in-depth discovery sessions with the stakeholders of Young Guns, to fully uncover the true essence of the company and the core values that it wanted to portray. We understood that there were 4 key pillars to the business: the Entertainment, Promotion, Management and Production foundations. We wanted to design a unified design that encompassed the core values, whilst offering an individually immersive experience.