Building a community
Up For a Challenge wanted to build a community of avid outdoor challengers, who could motivate and inform each other. In order to keep challengers up to date with the latest outdoor challenge events, blog posts and news, and to facilitate the growth of the Up For a Challenge database, we've implemented MailChimp campaigns throughout the site. By establishing specific campaigns within MailChimp, we've enabled Up For a Challenge to continuously grow their community, gather insights into event popularity and market the events with the most efficacy.