A desktop first experience
Due to the nature of browser extensions, Pouch can only be used as a desktop browser extension at this point due to the lack of flexibility on mobile devices. In order to engage with consumers viewing the website on mobile devices, we needed to ensure that the company's message was fully conveyed, whilst ensuring that there was still scope for increasing conversion rates from mobile. By combining condensed CTA's and mobile-only email subscriptions, along with remote desktop extension installs we were able to achieve an increase and consistent growth in conversion rates from mobile effectively.