Ease of use coupled with consumer engagement
Manual controls are available to control different aspects of the experience. A left/right control to move automatically between scenes, the dollhouse view button, floor filter, share link, fullscreen and zoom function for close-up view on details. Integration of information contains details of a ‘mattertag’ an embeddable hotspot within the experience. This allowed us to integrate text, an image, or hyperlinked video to provide an immersive and informative experience and was indispensable when detailing key areas, bringing up detailed high quality images or video on an area of special interest. Since release of the virtual experience, the Odyssey Cinema has experienced a higher turnover of consumers engaging with both the cinema, and through social media.