Accelerating instant purchases
In order to achieve optimisation and increased conversion within the customer experience, we had to innovate and think outside of the box.
By designing a "Quick View" interface, customers were provided with the ability to instantly view product shots, product information, share on social media, select the required shoe sizes and immediately add the item to their shopping bag without leaving the category page that they are currently on. This enables the consumer to remain actively exposed to the entire category product manifest, resulting in further potential purchases.